Content Strategy
Providing professional copywriting, expertise, and management to better communicate to your stakeholders, donors, and citizens.
Content drives everything. This is especially true in the non-profit and public sectors where you need to communicate essential services, provide clear access to open data, and clearly describe your mission and programs.
Parallel provides a full range of services to help.
Content Audit
For organizations desiring clarity on the content and data currently published on their website.
Includes
A Crawl of all website data
Visual Site map of all Existing Content
Provide overview of results + working documents to help guide content decisions
Brief Recommendations for improvement
Analytics Review
Content Strategy
For organizations ready for a new approach to their web content and communications.
Includes everything in Audit +
Technical Audit
Analytics review
Public Comment Survey
Stakeholder interviews/surveys
Develop Personas/User Stories
In-person Content Workshop
Report outlining findings and recommendations
Updated Information Architecture/Site Map
Strategy + Migration
Full service and dedicated project management to guide organizations from strategy through implementation.
Include everything in Strategy +
work plan for content updates outlining roles, responsibilities, due dates
Templates/outlines for updating/creating content
Content Migration and fully managed site launch
Professional Copy
Copy for all aspects of your web project.
Includes
Content that adheres to Best practices for online copy
SEO optimization
Copy editing for all migrated content
