Content Strategy

Providing professional copywriting, expertise, and management to better communicate to your stakeholders, donors, and citizens.

 

Content drives everything. This is especially true in the non-profit and public sectors where you need to communicate essential services, provide clear access to open data, and clearly describe your mission and programs.

Parallel provides a full range of services to help.

 

 

Content Audit

For organizations desiring clarity on the content and data currently published on their website.

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Includes

A Crawl of all website data

Visual Site map of all Existing Content

Provide overview of results + working documents to help guide content decisions

Brief Recommendations for improvement

Content Strategy

For organizations ready for a new approach to their web content and communications.

Content Strategy

Includes everything in Audit +

Technical Audit

Analytics review

Public Comment Survey

Stakeholder interviews/surveys

Develop Personas/User Stories

In-person Content Workshop

Report outlining findings and recommendations

Updated Information Architecture/Site Map

 

 

Strategy + Migration

Full service and dedicated project management to guide organizations from strategy through implementation.

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Include everything in Strategy +

work plan for content updates outlining roles, responsibilities, due dates

Templates/outlines for updating/creating content

Content Migration and fully managed site launch

Professional Copy

Copy for all aspects of your web project.

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Includes

Content that adheres to Best practices for online copy

SEO optimization

Copy editing for all migrated content

 


 

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