Content Strategy

Providing professional copywriting, expertise, and management to better communicate to your stakeholders, donors, and citizens.


Content drives everything. This is especially true in the non-profit and public sectors where you need to communicate essential services, provide clear access to open data, and clearly describe your mission and programs.

Parallel provides a full range of services to help.



Content Audit

For organizations desiring clarity on the content and data currently published on their website.



A Crawl of all website data

Visual Site map of all Existing Content

Provide overview of results + working documents to help guide content decisions

Brief Recommendations for improvement

Analytics Review

Content Strategy

For organizations ready for a new approach to their web content and communications.

Content Strategy

Includes everything in Audit +

Technical Audit

Analytics review

Public Comment Survey

Stakeholder interviews/surveys

Develop Personas/User Stories

In-person Content Workshop

Report outlining findings and recommendations

Updated Information Architecture/Site Map



Strategy + Migration

Full service and dedicated project management to guide organizations from strategy through implementation.


Include everything in Strategy +

work plan for content updates outlining roles, responsibilities, due dates

Templates/outlines for updating/creating content

Content Migration and fully managed site launch

Professional Copy

Copy for all aspects of your web project.



Content that adheres to Best practices for online copy

SEO optimization

Copy editing for all migrated content



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